About Us

Introducing Dark Horse: The Epitome of Strength and Resilience
 

Created by real Jiu Jitsu practitioners possessing over a decade of experience on the mats, Dark Horse was established with the aim of providing superior quality equipment to its clientele at a reasonable cost.   

Dark Horse, derives its name from the powerful metaphor of the "dark horse", which originated from the world of horse racing. A dark horse is an unexpectedly competitor who emerges from the shadows, defying all expectations to achieve remarkable success.

 

 This concept reproduces deeply the essence of the brand, as it represents the spirit of individuals who rise above adversity, unleashing their hidden potential to conquer challenges embodying strength, tenacity, and the ability to overcome seemingly insurmountable odds. 

 Dark Horse understands that fighters, on and off the mats, often face obstacles that may seem insurmountable and just like the dark horse, they possess an unwavering determination to overcome adversity. That is why Dark Horse Co. stands as a symbol of empowerment and resilience, inspiring people to embrace their inner strength and push beyond their limits.


The darkness associated with the term "dark horse" represents the mindset of a warrior who navigates through the shadows, mastering their craft with dedication and discipline. Dark Horse signifies the ability to harness one's inner darkness, transforming it into an unstoppable force to be reckoned with.

 Moreover, Dark Horse acknowledges and celebrates the underdogs of the fight world. It pays tribute to those who have been overlooked or underestimated, only to emerge victorious against all odds. This brand aims to empower individuals who may have been disregarded, reminding them that they possess immeasurable potential and the ability to prove their detractors wrong.


 

In conclusion, the choice of the name Dark Horse is a deliberate representation of the indomitable spirit and unwavering determination that every fighter possesses. It serves as a reminder that true strength lies within, waiting to be unleashed.

  Dark Horse encapsulates the triumph of the underdog, the power of resilience, and the beauty of rising above expectations. Join the Dark Horse movement and embrace your inner strength to conquer the world.